Cardassian or Kardashian?
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The Cardassians
A dominating, militaristic alien race appearing in several Star Trek series. According to WIkipedia, "The Cardassians were developed by the writers of the Star Trek TV series The Next Generation to provide an enemy race with whom the protagonists could interact, unlike the Borg, with whom such interpersonal drama was difficult due to their lack of personality and individualism."
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The Kardashians
I guess these must be those Borg!