According to my mom, this was the first Don Bluth movie I've ever watched, but I don't know because my memories of the earliest parts of childhood are rather hazy. Casting Burt Reynolds and Dom DeLuise as Charlie and Itchy respectively does work, especially since the two of them were in the 1981 comedy The Cannonball Run. Charlie, despite his flaws, is pretty funny; Itchy is even funnier; Anne-Marie is the sweetest thing you'll see in this entire movie; and the visuals of Heaven and Hell are incredible.
Initially, this movie got the short end of the stick out of the 4 Don Bluth movies of the 1980's. Having been released at the same time as The Little Mermaid didn't help. But having watched this movie, I can see why it lost to TLM. I wanted to like this movie more than I do now, but there were a few moments where Charlie has gone too far, almost as far as the lengths that Bender from Futurama would go to, which somewhat clashes with the movie.
But overall, at least it's better than the next movies Don Bluth would've made after this one.
My rating: 7/10