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Cut directly by Oscar-nominated director Luca Guadagnino from his atmospheric collection film, Salvatore Ferragamo’s campaign for Spring-Summer 2021 is a masterpiece of suspenseful refinement. The portfolio of stills and short video curated by Guadagnino alongside Salvatore Ferragamo Creative Director Paul Andrew draws from the Alfred Hitchcock inspired film, set in Milan, that was shown before the fashion show in September 2020. Conceived as both an homage to Hollywood — the site of our founder’s first success — and to Milan — the location of 21st Century Salvatore Ferragamo’s fashion expression — the campaign combines our heritage of artistic artisanship and technical innovation.
Guadagnino’s ensemble is Mariacarla Boscono, Maggie Cheng, Jonas Glöer, Samer Rahma and Anok Yai. The alchemy of the director's eye brings them together in a series of meaningful mise-en-scenes that are ripe with intrigue and suspense, and in which Paul Andrew's beautiful Technicolor hued-designs co-star. The monocolor slingback VIVA, reborn F-wedge, and mens’ Gancini driving shoe serve as footwear foundation for powerfully co-ordinated ready-to-wear looks in femme fatale black nappa, powder blue chambray tailoring and heriocally perforated white leather jacketing for men. Strikingly luxurious bags punctuate provocatively throughout: key cameo players include a new top-handled Trifolio bag, unexpectedly accessorised Studio bags, and a striking new cylinder-shape bag in Technicolor yellow that homages Tippi Hendren’s fateful prop in Alfred Hitchcock’s “Marnie”.
ferragamo.site/FerragamoSS21_ADV
Guadagnino’s ensemble is Mariacarla Boscono, Maggie Cheng, Jonas Glöer, Samer Rahma and Anok Yai. The alchemy of the director's eye brings them together in a series of meaningful mise-en-scenes that are ripe with intrigue and suspense, and in which Paul Andrew's beautiful Technicolor hued-designs co-star. The monocolor slingback VIVA, reborn F-wedge, and mens’ Gancini driving shoe serve as footwear foundation for powerfully co-ordinated ready-to-wear looks in femme fatale black nappa, powder blue chambray tailoring and heriocally perforated white leather jacketing for men. Strikingly luxurious bags punctuate provocatively throughout: key cameo players include a new top-handled Trifolio bag, unexpectedly accessorised Studio bags, and a striking new cylinder-shape bag in Technicolor yellow that homages Tippi Hendren’s fateful prop in Alfred Hitchcock’s “Marnie”.
ferragamo.site/FerragamoSS21_ADV