#LOEWE presents Jodie Comer in ‘Either Way’ a fashion film by Jonathan Anderson and Steven Meisel.

Directed by Benn Northover with art direction by creative agency M/M (Paris), the new video for LOEWE Spring Summer 2020 captures Emmy and BAFA -winning actor Jodie Comer in her dressing room repeatedly enunciating the word “LOW-EV-AY” across the whole spectrum of emotions.

Directed by Benn Northover
Art Direction by M/M (Paris)
Styling by Benjamin Bruno
Make up by Pat McGrath
Casting by Ashley Brokaw

See the full campaign on loewe.cm/home
#LOEWESS20

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