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SUPERGA - ALEXA CHUNG Summer 2018 ADV Campaign - Fashion Channel
British fashion designer, model and TV presenter Alexa Chung is announced as the face of the SS18 Superga® campaign and designer of an exclusive capsule collection
In 2017 Alexa Chung launched her eponymous label, following several successful collaborations, campaigns and musings for some of the world’s most recognisable brands, including her first campaign with Superga in 2011. At the heart of ALEXACHUNG the vision is “to create great clothes for great women”. Incorporating her intuitively sharp style, a combination of Parisian chic mixed with a New York edge, the clothes and accessories reflect her wondrously eclectic personality.
Alexa Chung’s collaboration with Superga® began in 2011, when she was the brand’s Ambassador; and since Alexa’s love for Superga never died she returned to design her own footwear collection with Superga for Spring Summer 2018. The campaign was shot in Los Angeles, and captured both Alexa and Superga®’s long standing collaborative spirit.
Alexa has reinterpreted the classic Superga® silhouette (2750, mid cut and mule) with different textures and colours. The design process combined a range of distinct fabrics; varnish, satin, cotton and terry towel and feminine tones including off white, burgundy and sky blue. The result is a combination of classy and rock‘n’roll, where ALEXACHUNG essence shines through with timeless Superga styles.
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The best videos, the most exclusive moments of the international runway since 1982 until now, of the most representative fashion weeks of the world. Backstage secrets, make-up and hair style insights, curiosities from the fashion world, celebrities, photo shoot, designer and model clips, red carpets and gossip, parties, obviously besides the shows of all the top designers, generally available in high definition formats HD on the Youtube network FASHION CHANNEL.
Fashion Channel shows new interesting videos continuous flow.
WEBSITE: www.fashionchannel.it
British fashion designer, model and TV presenter Alexa Chung is announced as the face of the SS18 Superga® campaign and designer of an exclusive capsule collection
In 2017 Alexa Chung launched her eponymous label, following several successful collaborations, campaigns and musings for some of the world’s most recognisable brands, including her first campaign with Superga in 2011. At the heart of ALEXACHUNG the vision is “to create great clothes for great women”. Incorporating her intuitively sharp style, a combination of Parisian chic mixed with a New York edge, the clothes and accessories reflect her wondrously eclectic personality.
Alexa Chung’s collaboration with Superga® began in 2011, when she was the brand’s Ambassador; and since Alexa’s love for Superga never died she returned to design her own footwear collection with Superga for Spring Summer 2018. The campaign was shot in Los Angeles, and captured both Alexa and Superga®’s long standing collaborative spirit.
Alexa has reinterpreted the classic Superga® silhouette (2750, mid cut and mule) with different textures and colours. The design process combined a range of distinct fabrics; varnish, satin, cotton and terry towel and feminine tones including off white, burgundy and sky blue. The result is a combination of classy and rock‘n’roll, where ALEXACHUNG essence shines through with timeless Superga styles.
YOUTUBE CHANNEL: www.youtube.com/fashionchannel
WEB TV: www.fashionchannel.it/en/web-tv
FACEBOOK: www.facebook.com/fashionchannelmilano
TWITTER: twitter.com/FashionChannelP
PINTEREST: pinterest.com/fashionchannel
INSTAGRAM: instagram.com/fashionchanneltv
The best videos, the most exclusive moments of the international runway since 1982 until now, of the most representative fashion weeks of the world. Backstage secrets, make-up and hair style insights, curiosities from the fashion world, celebrities, photo shoot, designer and model clips, red carpets and gossip, parties, obviously besides the shows of all the top designers, generally available in high definition formats HD on the Youtube network FASHION CHANNEL.
Fashion Channel shows new interesting videos continuous flow.
WEBSITE: www.fashionchannel.it