UOMO Salvatore Ferragamo, the New Fragrance for Men

Italian attitude is not just a matter of style, it is an "art of living", an optimistic approach in every detail and moment of life. British actor Ben Barnes perfectly embodies the impeccable Italian style of a young and cosmopolitan gentleman, who conquers all with his honest and charming personality, leaving a mark wherever he goes. The video captures different moments of a man, like slices of his life which he always faces with a smile.
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Actor: Ben Barnes
Director & Photographer: Francesco Carrozzini
Art Director: Riccardo Ruini
Cinematographer: Masanobu Takayanagi