Emporio Armani - Behind the Scenes of the 2016-17 Fall Winter Campaign

We have the pleasure of announcing the new Emporio Armani Fall/Winter 2016/2017 advertising campaign, shot in Milan by Lachlan Bailey.

Concrete walls and tactile, rough textures; a shelf filled with books; a metal ladder; a leather sofa with modern lines: these are the elements of a scenery both subtle and intense. Through glimpses, they describe the sophisticated environment of an underground club, a hangout for kindred spirits. In this scene, metropolitan social situations that lack specific geographic features are conveyed, among which the models Luna Bijl, Damaris Goddrie, Ophelie Guillermand, Jordy Baan and Kit Butler move. The physical nature is spontaneous and relaxed, while the images express an urban nonchalance that renews the sense of belonging that has long been associated with Emporio Armani.

Discover more about the collection: www.armani.com/wx/emporioarmani

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