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Party Rock Introducing the Fall 2012 GUESS kids Advertising Campaign
Featuring Jackie Evancho
The GUESS kids fall campaign portrays an energeticgroup of girls and boys in a modern day rock story. In the spirit of rock and roll, the kids strut for the camera in the season's freshest denim. The campaign features Jackie Evancho, the twelveyear- old classical crossover prodigy who embodies the free sprit of the GUESS kids brand.
Jackie Evancho got her big break at just ten years old as the runner up on American's Got Talent. Her first release for Columbia Records, a Christmas EP titled O Holy Night, was certified Platinum and earned Jackie the distinction of being the top-selling debut artist in 2010 as well as the youngest solo artist ever to go platinum and debut in the Top 10. Making her acting debut, she has been selected to play Robert Redford's daughter in "The Company You Keep," a political thriller that Redford will direct and produce that will premiere this fall. Jackie's new album of classic movie songs, entitled Songs from the Silver Screen, will be released October 2. "Jackie represents the GUESS ideal of the freedom to pursue a dream," said Paul Marciano, Creative Director for GUESS?, Inc. "She is amazingly talented and super focused for someone so
young. It was a pleasure to work with her."
The GUESS kids campaign was shot in Los Angeles by Elliston Lutz and directed by Paul Marciano. The girls' looks incorporate playful ruffles and traditional polka dots and stripes into its designs, as well as bold plaids and fun graphics. A strong use of dark wash denim in skirts, indigo jackets, and also faded and destroyed jeans creates the ideal rock-star look. Pops of hot pink, bright orange and deep red enliven the dark hues of the fall collection. Jackie is accessorized with soft grey beanie hats, matching fleece scarves, and edgy aviator sunglasses, while electric guitars and studio microphones complete the rock scene.
The boys' looks pair plaids in a saturated berry color palette with denim in dark washes and nautical accessories add contrast. Layering is the perfect way to create a fierce ensemble, and is seen here with jeans and denim jackets mixed with chambray button-ups and white crew-neck undershirts. Frayed striped scarves and infinity scarves mixed with loose beanie hats and fire-red jackets complete the laid-back looks.
Look for these GUESS kids images in international fashion magazines, on buses and billboards and collateral materials.
Featuring Jackie Evancho
The GUESS kids fall campaign portrays an energeticgroup of girls and boys in a modern day rock story. In the spirit of rock and roll, the kids strut for the camera in the season's freshest denim. The campaign features Jackie Evancho, the twelveyear- old classical crossover prodigy who embodies the free sprit of the GUESS kids brand.
Jackie Evancho got her big break at just ten years old as the runner up on American's Got Talent. Her first release for Columbia Records, a Christmas EP titled O Holy Night, was certified Platinum and earned Jackie the distinction of being the top-selling debut artist in 2010 as well as the youngest solo artist ever to go platinum and debut in the Top 10. Making her acting debut, she has been selected to play Robert Redford's daughter in "The Company You Keep," a political thriller that Redford will direct and produce that will premiere this fall. Jackie's new album of classic movie songs, entitled Songs from the Silver Screen, will be released October 2. "Jackie represents the GUESS ideal of the freedom to pursue a dream," said Paul Marciano, Creative Director for GUESS?, Inc. "She is amazingly talented and super focused for someone so
young. It was a pleasure to work with her."
The GUESS kids campaign was shot in Los Angeles by Elliston Lutz and directed by Paul Marciano. The girls' looks incorporate playful ruffles and traditional polka dots and stripes into its designs, as well as bold plaids and fun graphics. A strong use of dark wash denim in skirts, indigo jackets, and also faded and destroyed jeans creates the ideal rock-star look. Pops of hot pink, bright orange and deep red enliven the dark hues of the fall collection. Jackie is accessorized with soft grey beanie hats, matching fleece scarves, and edgy aviator sunglasses, while electric guitars and studio microphones complete the rock scene.
The boys' looks pair plaids in a saturated berry color palette with denim in dark washes and nautical accessories add contrast. Layering is the perfect way to create a fierce ensemble, and is seen here with jeans and denim jackets mixed with chambray button-ups and white crew-neck undershirts. Frayed striped scarves and infinity scarves mixed with loose beanie hats and fire-red jackets complete the laid-back looks.
Look for these GUESS kids images in international fashion magazines, on buses and billboards and collateral materials.