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The Fall 2011 GUESS Accessories advertising campaign invites the viewer to explore the wild side of GUESS through the exotic snakeskin and leopard print collections, both strong statements for the upcoming fall season. Guided by Paul Marciano, Chief Executive Officer and Creative Director of GUESS?, Inc. and shot by established photographer and longtime GUESS collaborator, YuTsai, the Fall 2011 advertising campaign features shots of models Kate Upton, Sandrah Hellberg and Gabriel Chytry, joined by a scene stealing leopard cub, interacting with the alluring accessories collection.
The campaign, which was shot against both a bold red and earthy taupe backdrop, showcases a signature group of handbags, footwear and watches that are a nice balance to the exotic animal print stories which make up the other main focus of the collection. The Mythe group, a black and white python collection features chic clutches, skinny as well as waist defining cinch belts, footwear and eyewear trimmed with the striking animal print. The Convent Garden group takes seduction to the next level with sophisticated leopard print carry-alls, stilettos and watches with leopard accent detailing.
"The Fall 2011 GUESS Accessories campaign highlights GUESS in an exotic, raw and exposed manner," says Paul Marciano. "Everyone has their own idea of who the GUESS girl is, but this campaign allows us to give an identity to the GUESS accessories customer. She is daring, independent and not afraid to make a little noise."
Look for these GUESS images in upcoming issues of top fashion and lifestyle magazines, at www.GUESS.com, in GUESS retail stores, outdoor media, and on collateral materials.
The campaign, which was shot against both a bold red and earthy taupe backdrop, showcases a signature group of handbags, footwear and watches that are a nice balance to the exotic animal print stories which make up the other main focus of the collection. The Mythe group, a black and white python collection features chic clutches, skinny as well as waist defining cinch belts, footwear and eyewear trimmed with the striking animal print. The Convent Garden group takes seduction to the next level with sophisticated leopard print carry-alls, stilettos and watches with leopard accent detailing.
"The Fall 2011 GUESS Accessories campaign highlights GUESS in an exotic, raw and exposed manner," says Paul Marciano. "Everyone has their own idea of who the GUESS girl is, but this campaign allows us to give an identity to the GUESS accessories customer. She is daring, independent and not afraid to make a little noise."
Look for these GUESS images in upcoming issues of top fashion and lifestyle magazines, at www.GUESS.com, in GUESS retail stores, outdoor media, and on collateral materials.