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Mango and NOT JUST A LABEL have joined forces for the 4th edition of the el Botón-MANGO Fashion Awards sharing a worldwide opportunity to receive the largest award of its kind -- €300,000 -- with emerging designers.
MANGO, which has always been characterised for not holding back in its campaigns and surrounding itself with top models, has once again come up trumps with a true star Andrej Pejic, one of the most sought-after models of the moment and the muse of top designers such as Jean Paul Gaultier is the face of the campaign. The much sought-after model is in fact a man, and this combination is precisely what has made him the most in-demand model by the world's top fashion houses and fashion magazines.
The aim of this campaign is to demonstrate the characteristic ambiguity of the model, in order to communicate a key message to the young designers "create your revolution", become true revolutionaries of fashion, forms, colours, trends, etc.
For more information
www.mangofashionawards.com
www.notjustalabel.com/editorial/mango_fashion_awards_2011
MANGO, which has always been characterised for not holding back in its campaigns and surrounding itself with top models, has once again come up trumps with a true star Andrej Pejic, one of the most sought-after models of the moment and the muse of top designers such as Jean Paul Gaultier is the face of the campaign. The much sought-after model is in fact a man, and this combination is precisely what has made him the most in-demand model by the world's top fashion houses and fashion magazines.
The aim of this campaign is to demonstrate the characteristic ambiguity of the model, in order to communicate a key message to the young designers "create your revolution", become true revolutionaries of fashion, forms, colours, trends, etc.
For more information
www.mangofashionawards.com
www.notjustalabel.com/editorial/mango_fashion_awards_2011