Pure Heroine Reviews

If you do not live in a shell , and sometimes if you happen to listen to the music - that - turn- around , then you definitely know " Royals " , the piece a few weeks ago is flooding the airwaves Italian , the sounds of the network and also those TV. It is a powerful pop song , let's face it , all built on a hip-hop beat minimal, with a melody that hooks , original voice and text far from trivial . Her name is Ella Yelich -O ' Connor , aka Lorde , comes from New Zealand, has just turned seventeen, but writes and sings at least five .
The piece was a hit in the hometown of Lorde , then conquered the States - coming first in the ranking of the Billboard Alternative and then directly in the top of the rankings mainstream, even earning the cover of the magazine - and finally, thanks to word of mouth only it is extended to the entire network , with 60 million video views on YouTube and two million singles sold. All without any scandal or provocation to fill morbid little columns of the newspapers online.
The second single "Tennis Court" is placed on the same level of quality , with a dry beat of someone who has learned the lesson of pop and dubstep applied to an interesting text that denounces the false conformity that surrounds it ( " We're so happy , even When We're smilin'out of fear ").
Of girls from one-hit wonder we have seen a lot in recent years and the comparison with Lana Del Rey (come on, on , now do not pretend to forget the charm that had exercised upon you a piece like " Videogame" ) becomes automatic . But usually the phenomenon deflates immediately with the release of the first disk. So here is the first record (after the lucky ep that contained " Royals " ) that Lorde actually preparing for over two years . Although the pieces are not all at the level of the two individuals - and the third single " Team" marks a discontinuity heavy - it is a minimal electronic pop record unexpectedly beautiful and opens up a pop archetype : Lorde in fact unable to tell the enterprise from inside the teenage years through a stream of poetic consciousness and suffering ( alcohol to forget "400 Lux" , the sense of death " Still Sane "). But at the same time , there is in the subject with a mature detachment, thanks to the sounds and production (very oriented XX ) of Joel Little and in this his manifesto is the penultimate piece "White teen teeth " ("I am not a white teeth teen, I tried to join but never did . The way they are , the way they Seem is something else , it 's in the blood . Their molars blinking like the lights in the underpass where we all sit . And do nothing , and love it " ) .





The disc in the long run is likely to be a bit 'samey' , thanks to a certain indolence item Lorde , and some songs that you lose some ' down the street , but considering the young age and the maturity with which is managing their own careers , are some of which Lorde will hear about for a long time .

TRACKLIST :

Tennis court
400 lux
Royals
Ribs
buzzcut season
team
Glory and gore
Still Sane
White Teeth Teens
A World Alone