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The song is well known for its controversial music video, which was directed by t.A.T.u's producer, writer and director Ivan Shapovalov, and was shot at the Khodynka Field in Moscow between 4 and 7 September 2000. Preparation for the visual consisted of both Volkova and Katina covering themselves in dark-tanning lotion and getting haircuts. Over 90 people were present on set, including extra actors, whilst some members had designed a large brick wall by painting abstract patterns and colors to it. According to Shapovalov, the wall itself cost approximately $3000 USD. After shooting the majority of the scenes in Khodynka Field, S
The song is well known for its controversial music video, which was directed by t.A.T.u's producer, writer and director Ivan Shapovalov, and was shot at the Khodynka Field in Moscow between 4 and 7 September 2000. Preparation for the visual consisted of both Volkova and Katina covering themselves in dark-tanning lotion and getting haircuts. Over 90 people were present on set, including extra actors, whilst some members had designed a large brick wall by painting abstract patterns and colors to it. According to Shapovalov, the wall itself cost approximately $3000 USD. After shooting the majority of the scenes in Khodynka Field, Shapovalov moved the wall and iron fence to Kutuzov Avenue, Moscow, in order to shoot frames of traffic until the camera changed its focus on the girls again. Shapovalov stated that he wanted the viewers to know that there was a "world behind the crowd of people". The video was broadcast in Russia and Europe in early December 2000 on MTV.
The music video opens with a panning view of a fence and people with umbrellas on the left, eventually zooming out on an audience looking through it in the rain. Both Volkova and Katina are then shown singing to the track in Catholic school uniforms. Throughout the majority of the visual, the girls are featured performing erratic behaviour, which includes them banging against a fence, yelling for help towards the audience, and occasionally laughing at them. While continuing to sing to each other during the second chorus, they subsequently start to kiss, and the audience slightly stares at their actions. Following this, several members of the public start to talk to each other, whilst a shot with the camera looking up Volkova's skirt and exposing her underwear is shown during the process.
The bridge section has the girls lying in water while snow starts to fall. At the last portion of the chorus, t.A.T.u. are portrayed pointing in different directions, until they both walk around corner and see a vast field, where the sun is breaking out of the clouds; they clasp hands and walk off into the distance. The people on the other side of the fence are left in an eerie green light with rain falling steadily; it is also revealed that they are the ones isolated behind the fence. The video's final scene shows the girls walking further in the distance. Several frames from "Ya Soshla s Uma" did not appear in the visual for "All the Things She Said" due to lip-syncing issues. Like "All the Things She Said", the video generated controversy for having the duo kissing, with critics particularly believing that it prompted pedophilia and lesbianism. An editor from The Age commented that the impact of the video for "Ya Soshla s Uma" was generally lukewarm.
The music video won the MTV Video Music Award among the Russian nominees of 2000, marking the group's first nomination and win at the ceremony. Despite this, it caused controversy in Russia similarly to the cultural impact of "All The Things She Said". This resulted in the clip being banned on MTV Russia due to depictions of lesbianism and support for gay rights; a censored version was edited by Shapovalov, omitting any sexual references. According to Jon Kutner, writing in his book 1000 UK Number One Hits, the idea of school girls behind an iron fence courted controversy nevertheless. A member of The Advocate labelled the girls in the videos as "underage porn-quality lolitas", and noted it garnered huge media coverage in Russia alongside commercial sales.
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Release date: 19 August 2002
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