Description:
Chronicling the growth of the Spring Break industry over three decades, SPRING BROKE uncovers the raucous history of the infamous revelries in Daytona, Florida.
From a handful of local promoters in the early 60s, growing to a financial surge equivalent to the Super Bowl, as cigarette and beer peddlers, hotel owners and music promoters competed for the cash of thousands of college students, Spring Break became a magnet for corporate America. And when MTV burst onto the scene, this youth migration became part of the wider culture.
Chronicling the growth of the Spring Break industry over three decades, SPRING BROKE uncovers the raucous history of the infamous revelries in Daytona, Florida.
From a handful of local promoters in the early 60s, growing to a financial surge equivalent to the Super Bowl, as cigarette and beer peddlers, hotel owners and music promoters competed for the cash of thousands of college students, Spring Break became a magnet for corporate America. And when MTV burst onto the scene, this youth migration became part of the wider culture.
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Release date: 25 March 2016
Tags: Newspapers (1), Daytona Beach (1), Fort Lauderdale (1), Nightclubs (1), Hotels (1), Tobacco (1), Spring Break (1), Mtv (1), Radio (1), Beach (1), Advertising (1), Drinking (1), Smoking (1), 1990s (1), Florida (1), 1960s (1), Pop Culture (1), 1980s (1), Parties (1)
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