Yes! 50 Secrets from the Science of Persuasion Reviews

This is a wonderful book for anyone interested in selling something, be they a marketing executive wanting to make a killing nationally or a waiter wishing for bigger tips. For a ‘science’ book, there isn’t any jargon contained within its pages - its just plain old common sense being examined in a scientific way and put to the test. Many of the fifty ‘secrets’ are not great surprises, those who have had any experience in advertising will have already utilised most of them. However what is new and interesting is the factual results of tests on current marketing practices. Many cases are given where tweaks to message structure could double performance, in other cases tests prove that current marketing practices actually don’t have the impact advertising agencies believe. Sadly fifty secrets are very quickly read and this book isn’t worth packing for a holiday, you will easily read it before you even get through airport security! But for the time conscious, you’ll really enjoy this book, learning what makes humans tick and how to influence people, in a nice way of course.

N.B. I'll reset the vote counter daily as this review is proving quite popular!