Yes! 50 Secrets from the Science of Persuasion

This is a wonderful book for anyone interested in selling something, be they a marketing executive wanting to make a killing nationally or a waiter wishing for bigger tips. For a ‘science’ book, there isn’t any jargon contained within its pages - its just plain old common sense being examined in a scientific way and put to the test. Many of the fifty ‘secrets’ are not great surprises, th... read more

Small changes can make a big difference to you powers of persuasion. Based on over 60 years of research into the psychology of persuasion, this book reveals many remarkable insights that will help you be more persuasive both at work and at home.