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Los Angeles’ #1 mega-club, Lure, invites you to experience this NYE the Hollywood way: with a supercharged, supersized party packed with glitz, amenities, and L.A.’s high-flying nightlife in-crowd. Jumpstart the mega-festivities with a 5 hour premium open bar over multiple full-service bars. Experience the best of both EDM and Hip Hop at Lure – home of the notorious ‘Luresday’, ‘Toxic’ and ‘The Do Over’ parties – whose massive main room will feature the world-famous DJ group, Brass Knuckles, while the patio-slash-voltaic outdoor nightclub – the most renowned of its kind in the U.S. – pulses to the hottest Hip Hop beats. More online at [Link removed - login to see]