Al Pacino and Cockatoo

Two 1970s police dramas featured protagonists with pet cockatoos. In the 1973 film Serpico, Al Pacino's character had a pet white cockatoo and the television show Baretta saw Robert Blake's character with Fred the Triton cockatoo.[137] The popularity of the latter show saw a corresponding rise in popularity of cockatoos as pets in the late 1970s.[138] Cockatoos have been used frequently in advertising; a cockatoo appeared in a 'cheeky' (and later toned down) 2008 advertising campaign for Cockatoo Ridge Wineries.[139] A sulphur-crested cockatoo named Nigel was the main villain of the 2011 film Rio.

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