Image of Giorgio Armani

Although he is originally from Piacenza, Mr Armani elected Milan as ‘his’ city, the city that ‘made him’. The story of Mr Armani and Milan is a long and momentous one which started well before he established his namesake brand. For several years he worked as a window dresser at Rinascente, a designer for Nino Cerruti and as a designer for other smaller ready-to-wear Italian labels. Then, in 1975, together with his business partner Sergio Galeotti, he designed and brought to the runaway at Hotel Palace in the centre of Milan the first Women’s collection bearing his name. A few years later, Mr Armani chose to start showing his collection at his own palazzo and home in Via Borgonuovo 21 - which is where he continues to do so to this day: this street itself became one of the cornerstones of the Armani world. ⁣
Via Broletto, where since 1984 the historical billboard used to showcase the brand’s campaigns, Via Manzoni, home of the Armani/Manzoni building, Armani Hotel, and Armani Privé Club as well as the Emporio Armani Caffè and Ristorante – are forever associated with the designer’s name.⁣
In 1999 Mr Armani moved his commercial, administrative, and marketing office headquarters to Via Bergognone where he also built the Armani/Teatro designed by architect Tadao Ando. The latest addition to the development is the Armani/Silos, a building dedicated to his almost half-century career housing contemporary and international exhibitions. ⁣