Lancôme Paris Star Eyes

An online-only video promoting the mascara opens with Ms. Werbowy, the model, holding a script in a dressing room and struggling to say “Boop-oop-a-doop,” Betty Boop’s catchphrase, when Betty Boop strolls in, an animated character in the real-life setting. “I’ve been in the business since black-and-white,” says Betty Boop in her high-pitched voice. “All stars have a secret: just say it with the eyes.”