If you're coming to this movie like I was, in hope of a fun, silly, truly original horror film, then you will be bitterly disappointed. Rubber is none of these.
It is a pretentious and frankly dull 80 mins that you cannot get back.
The sequences with the actual tyre aren't too bad. They are shot beautifully, and with some humour that really works. But there are not enough of them to save the film. What you mainly get is an attempt to be clever by breaking the fourth wall and directly addressing the audience and the filmmaking process, that is so filled wih clunky dialogue and even clunkier acting that all you can do is cringe.
A real shame as the premise of a killer tyre is so filled with possibilities.