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An average movie

In 2018, Netflix pulled off with this movie the biggest marketing stunt of the year. Indeed, during the Super Bowl, they finally released the first trailer but, above all, they announced that the movie would be directly available after the game which was something obviously never done before. Seriously, it was a genius move because it turned a rather weak feature into one of the most talked about movies over the year. Unfortunately, the day after this marketing stunt, pretty much everyone was universally complaining how lame this flick actually was and, indeed, it turned out to be pretty weak. I mean, they had the best cast ever seen in a Cloverfield feature (Gugu Mbatha-Raw, David Oyelowo, Daniel Brühl, Ziyi Zhang, Elizabeth Debicki) and the concept actually had some potential if it would have been properly developed. Basically, even though it could have been a thought provoking SF flick, it was just very lazily written giving us a succession of rather generic supposedly scary scenes. Some of them were not bad (like the one when they discover Elizabeth Debicki's character) but there was not one moment when any of the character said and did anything remotely interesting regarding the events they had to face. It was also really weak to add some crazy conspiracy theorist predicting exactly what would happen later on. At least, with 'Cloverfield'  and '10 Cloverfield Lane', they left the viewers in the dark which was much more effective. Finally, it was pretty obvious that the whole thing didn't have anything to do with this franchise as they just added some rather random scenes to tie it up with the other installments. Anyway, to conclude, from a marketing point of view, this feature was quite impressive but the movie itself was  actually pretty weak and I don't think it is actually really worth a look. 

Added by johanlefourbe
6 months ago on 10 June 2018 11:44