What can be said about this movie? Though it was only 92 minutes, it felt like an eternity. If I was dying, I would watch this movie over and over, filling every minute of my day with it, like Dunbar from Catch-22, making my last moments seemingly last forever. The pacing was poor, with some elements getting too much screen time, and other, more interesting parts mostly being ignored.
Not really very scary, though there were a couple of jump scares that managed to actually startle me. The imagery used was good at being disturbing, but often created more questions than it answered. The story was not really captivating and the characters were terrible.
Sometimes, in horror movies, it is easy to look at a mistake the characters make, or some action they should take and wonder "why don't they just" do something obvious. This movie did a good job of showing why these scenes are often not included, as they were laughably terrible. Trying to delete their accounts, they failed with generic errors. When looking at the code, they see it is magical. Ugh. When confronted by police and the dean of the school, she says she cannot get control of her account, and they offer no assistance, though you'd expect the police department and the IT department of the university to at least be interested in trying something. The most ridiculous part of this was when the dean sat our heroine down and said, "Even if you don't have access and can't remove the video, or delete your account, I'm getting a lot of pressure from the students, so I'm going to have to suspend you for the rest of the semester." Lol. Then, it goes on to have a mostly typical horror movie ending.
Of course, it also suffered from the typical horror movie "whys" as well, like, for instance, why were only some of the friends on her friend list targeted, but not the others? Why could some unfriend her, but others not? Maybe they were closer, real friends? Who cares?
The real tragedy with this movie was that I appreciated the concept. The graphical social media element built into some scenes of the movie was cleverly done. The idea of modern witch was clever. Truly, I am inspired to take the general idea and try to work it into a better story myself. It was an interesting enough concept, maybe it would have been better to not try to tell it as a typical horror story, but a supernatural drama?
The only redeeming quality this movie could have had was that I was going to watch with my pal, Dave, and we could have mocked it together. Unfortunately, there was unexpected traffic, so I was left to deal with the suffering alone. 3/10