The directors aren't looking to make anything substantial, they just want to take the cartoon and make a live action movie out of it. That's pretty much it. It has about the same depth as the cartoon did. Unfortunately, a movie (usually) sets a higher bar as far as plot and story are concerned.
5/5 for fantastic visuals (including Christina Ricci) and 0/5 for the rest. A little bit of fun while it lasts and then you spit it out, like colourful bubblegum.
5/10