Sex! Now that I’ve got your attention, it’s fascinating to see just how many references to the birds and the bees permeate the seemingly innocent veneer of Vivacious Lady. James Stewart and Ginger Rodgers where dating during the filming and it’s certainly apparent on screen with the levels of sexual tension between the two with these stars never appearing more youthful than they do here. There are many code breaking moments in Vivacious Lady from the opening scene with the exotic dancers in the nightclub and their tail feathers being pushed in Stewart’s face to Stewart breaking into a women’s only apartment block after visiting hours.
It’s clear that the University in the fictional town of Old Sharon is full of students eager to get it on from every other male student wolf whistling Ginger to the large number of couples occupying the boathouse at night. I mean the President of University and Stewart’s father played by Charles Coburn even comes right out and says it, “We are having the usual spring difficulties between our male and female students a little early this season. Too much fraternising in the lockers”. - The Hays Code? What code?
However on closer examination of Vivacious Lady something dawned on me - there’s a very unusual incest thing going on between the main characters. Francey (Ginger Rogers) was going out with Peter’s (James Stewart) brother Keith (James Ellison) before they met, however, Francey marries Peter shortly after they meet for the first time even though she was still going out with Keith at the time. Even when Keith finds out he is perfectly ok with this arrangement and himself and Francey continue to act in an overly intimate manner throughout the film for people who are cousins. Likewise just get look at this dialogue exchange:
“I remember I married you”
“Oh no, she married me”
“So were cousins”
“You and your cousins can use that drawing room now.”
Incest aside, unlike other screwball comedies Vivacious Lady is actually more grounded in reality with its use of more deadpan humour. There are no over the top misunderstandings or histrionics (not that there’s anything wrong with that sort of thing) but rather the characters react in a manner in which people would in real life. Just look at the reaction of Peter’s father whenever he tells him he got married, it's lifelike but manages to be no less funny. This was one of the four films in which Beulah Bondi played Jimmy Stewart’s mother; I can’t imagine a more convincing choice to be the mother of the on-screen, boy next door Jimmy Stewart persona. Likewise, is there a better choice to play an overly conservative father than Charles Coburn? I can speak for a friend of mine who couldn’t believe just how much he related to Jimmy Stewart and the manner he acts towards Ginger Rogers such as Stewart’s attempts to make advances but keeps backing away under nerves. The two of them really do feel like a bunch of young love-struck kids.