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This year’s campaign for H&M Loves Coachella will feature an exclusive new video by The Atomics, the alternative pop band of Lucky Blue Smith and his sisters Pyper America, Starlie and Daisy Clementine. In the music video, The Atomics cover Let’s Live For Today by The Grass Roots, showing how the Coachella look spreads worldwide beyond the festival itself. The H&M Loves Coachella collection will be available in the US from March 23 and globally from March 30 in all H&M stores that carry Divided, as well as online.
“H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” says The Atomics.
“We loved collaborating with the Coachella team for this collection. They gave us such great feedback on our designs”, says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.
“H&M Loves Coachella has all the pieces to get the festival spirit, wherever you are in the world,” says The Atomics.
“We loved collaborating with the Coachella team for this collection. They gave us such great feedback on our designs”, says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.