Juicy Couture Spring 2015 Advertising Campaign Couture Oasis

Directed and shot by Tarik Malak and Timothy Douglas, Juicy Couture’s fashion film, utilizing RED camera and GoPro Hero4 mixing “retro” and high-tech” methods, resulting in a vibrant range of color with striking shadows and highlight. GoPro Hero4 cameras and drones perfectly capture scenic aerial views. Shot in reverse video sequence, the Juicy girl is featured taking a selfie then hitting the desert road towards a glistening cerulean pool – while in reverse, actions throughout the video paradoxically feel right. Set to the hit track “I Ran,” by new-wave UK band Flock of Seagulls, the Spring 2015 video epitomizes the perfect “Couture Oasis.”