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www.JoesJeans.com | Joe's, premium denim brand and innovator in design and direction, stays true to form with the release of their Spring/Summer 2013 ad campaign and video short "The Masterpiece." Capturing equal parts refinement and edge found in its season's styles, the campaign depicts a gang of brazen biker bandits, dangerously sexy and effortlessly cool. A continuation of the brand's Fall 2012 campaign and video "The Heist," the story in print and picture follows the band of bikers as they make their getaways from targeted art museums in swagger and style, stolen masterpieces in hand. Art Directed by Marie Noorbergen with photography by Arnaud Pyvka and videography by Tao Ruspoli, the campaign purposefully pairs irreverence and sophistication, and features models Marcela Vivan and Sydney Romper. The cinematic piece follows each orchestrated move of the alluring outlaws while magnificent opera music builds in dramatic fashion, highlighting the contrast of elegance and grit as alarm bells sound.