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The Armani Jeans video for fall/winter 12/13 was filmed in timeless black & white by Takai Takemoto and features Bambi Northwood Blyth and Sean O'pry. Locked in their respective rooms, which are almost totally unfurnished, surrounded by the walls of a space that is probably just a mental projection, the two protagonists imagine themselves on a stage, like the rockstars they love and imitate. The camera follows their movements, oblivious of being observed Bambi and Sean fully live their own fantasy, believing that reality is a product of the imagination. Because Armani Jeans embodies dream, fun, dynamism and freedom.