Bud Light

Introduced in 1982 as Budweiser Light, and known exclusively as Bud Light by late 1984, it is Budweiser's flagship low-calorie beverage, advertised as a light beer with 4.2% ABV and 110 calories per 12 US fl oz (355 mL) serving (1,300 kJ/L).

The beer was launched to compete with the first commercially successful American light beer, Miller Lite, which was introduced in 1975.

In 1985, the ads transitioned to "Gimme a Light", which worked better than the "Drink It All" song for the new name.

In 1989, Bud Light had sold 10 million barrels for the first time. In 2019, they sold a total of 27.2 million barrels of Bud Light. The beer has frequently been the most popular by sales in the US.