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Goebel, who first made waves in the industry as a teenager with her all-female dance crew ReQuest, has established herself as one of entertainment’s most sought-after creative forces. From choreographing Justin Bieber’s “Sorry”—one of the most-watched music videos on YouTube with nearly 4 billion views—to designing powerful performances for Rihanna, SZA and Ariana Grande, the New Zealand native’s signature style blends raw energy with undeniable femininity.
Goebel’s approach to movement is as much about storytelling as it is about choreography. Following her role in shaping Rihanna’s 2023 Super Bowl Halftime
Goebel, who first made waves in the industry as a teenager with her all-female dance crew ReQuest, has established herself as one of entertainment’s most sought-after creative forces. From choreographing Justin Bieber’s “Sorry”—one of the most-watched music videos on YouTube with nearly 4 billion views—to designing powerful performances for Rihanna, SZA and Ariana Grande, the New Zealand native’s signature style blends raw energy with undeniable femininity.
Goebel’s approach to movement is as much about storytelling as it is about choreography. Following her role in shaping Rihanna’s 2023 Super Bowl Halftime Show, Goebel reflected on her artistic journey in a Harper’s Bazaar essay.
“Dance is my language, and I knew I wanted to communicate power. Maybe that came from my upbringing, my culture, and how I saw the world. It was this really beasty, unapologetic sense of expression,” she wrote. “But as I grew older and became a bit more in touch with my femininity, my style ended up becoming this beautiful fusion of masculine and feminine energy. We sometimes think femininity is soft, but I don’t see it like that. Women are born with strength and resilience. We’re constantly wearing a million different hats and have these unexplainable abilities that feel like superpowers. I work really hard on rewriting the narrative of what it means to be feminine. Femininity is strength and owning your sexuality in a bold and unapologetic way.”
Goebel has been the creative mastermind behind some of the most unforgettable visuals in pop culture, including her choreography for Dior’s 2024 commercial J’Adore, The Film, the 2024 Vogue World show in Paris and a powerful Nike Women’s campaign. The Palace Dance Studio founder has also earned top honors for her work, including an Emmy for Outstanding Choreography for Variety or Reality Programming for Savage X Fenty Show Vol. 3.
Parris Goebel
Parris Goebel is seen onstage during Rihanna's Savage X Fenty Show Vol. 2 presented by Amazon Prime Video. / Jerritt Clark/Getty Images
Goebel has been immersed in dance since she was 10 years old. By the age of 15, she had formed her hip-hop dance crew. A year later, she landed a spot performing at the prestigious Monsters of Hip Hop Dance Convention.
Her breakthrough came in 2012, when she began working with Jennifer Lopez, choreographing the singer’s “Goin’ In” music video, an American Idol performance and an entire world tour. She later played a key role in Lopez’s Super Bowl LIV Halftime Show alongside Shakira in 2020. Over the years, Goebel has collaborated with additional iconic women of color in the music space such as Janet Jackson, Beyoncé, Doja Cat and Karol G, continuously elevating her craft and pushing creative boundaries. Just last week, Lady Gaga’s “Abracadabra” music video was released, which she choreographed.
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