Description:
It happens like clockwork. Every year, Hip-Hop via its rap music offspring conceives a street culture phenomenon that grows to imbue pop culture worldwide. For 2014, that moment came at the heart of the summer season courtesy of a once unknown 20-year-old Brooklyn rapper named Bobby Shmurda and his instantaneous hit record "Hot Nigga." Thanks to a track as menacing as it is motivational (courtesy of producer Jahlil Beats Lil Wayne, Chris Brown) and the global introduction of Bobby's signature boogie ("The Shmurda Dance" or "Shmoney Dance" to some), the anthem has stretched from NYC block parties to
It happens like clockwork. Every year, Hip-Hop via its rap music offspring conceives a street culture phenomenon that grows to imbue pop culture worldwide. For 2014, that moment came at the heart of the summer season courtesy of a once unknown 20-year-old Brooklyn rapper named Bobby Shmurda and his instantaneous hit record "Hot Nigga." Thanks to a track as menacing as it is motivational (courtesy of producer Jahlil Beats Lil Wayne, Chris Brown) and the global introduction of Bobby's signature boogie ("The Shmurda Dance" or "Shmoney Dance" to some), the anthem has stretched from NYC block parties to Canadian music fests to African nightclubs with its video soaring to five million Youtube views in a single month. Beyonce was seen doing Bobby's dance; Maybach Music Group's Meek Mill cosigned the young MC; "Shmoney Dance" could not stay out of social media feeds; a bidding war between all major labels ensued. The winner was EPIC Records, thanks in large part to EPIC EVP of Urban A&R Sha Money XL, who signed Shmurda to a label deal for his GS9 Entertainment. In the new signee's eyes, it was his first step towards greatness. "I decided to sign to Epic because they don't have a bunch of rap artists on their roster," says Shmurda. "I wanted to make history."
What makes the kid born Ackquille Pollard's movie such a must-see is that it's the quintessential underdog story (if there's one thing Hip-Hop loves is ascendance despite towering odds). To know the depths from which Bobby climbs from is to be familiar with the Brooklyn section that raised the son of Vincentian (Saint Vincent) & Jamaican parents the border of East Flatbush and Brownsville, an area untouched by the borough's recent gentrification flourish, house some of BK's most underprivileged and forgotten. With his mother working tirelessly to provide and no father present (Two months after his son was born, Dad received natural life sentence for robbery and attempted murder), he stumbled into his neighborhood's drug game at age 11. The young hustler was obsessed with his trade and prioritized it above all other activities his age group normally idled in. When the urge to party arrived, Bobby wouldn't leave the trap. He'd simply blast some Lil Boosie, or Jadakiss or Juicy J and showcase his granite rhyme bars and original dance moves. Shmurda had daydreams of becoming a music artist, but was convinced that his fate would be peddling narcotics until he became another statistic. Thanks to support from the streets he spent his young life holding down, his once hobby is now his new occupation. Though a rookie, the GS9 general feels he comes with the qualifications needed to prosper in the music business. "I still got the hustler's ambition. I'm gonna put the most fire work out there."
With a live show itinerary that s earned Bobby more than he could have imagined in less than two months and a GS9 roster dropping heat like newbie Rowdy Rebel's "Computers," Bobby is finally able to remain retired from his former career. The only goal now is to turn the slew of hot tracks he's received from in vogue producers such as Mike WiLL Made-It (Rick Ross, Miley Cyrus), Rico Beats (Nicki Minaj, DJ Khaled) and Jahlil into material just as or more infectious than his breakout single. The "Hot Nigga" remix laced with all-stars Chris Brown, Fabolous, Jadakiss, Busta Rhymes, Yo Gotti and fellow GS9 comrade Rowdy Rebel will surely continue the song s dominance, setting Shmurda up for his debut EP Shmurda She Wrote (November 10). "This album is gonna be a problem! Like I'm really about to show niggas what s up."
The kid who was once lost and forgotten in Brooklyn s trappings appears to now own a future that has risen from bleak to epic.
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Manufacturer: Epic
Release date: 10 November 2014
Number of discs: 1
EAN: 0888750296924 UPC: 888750296924
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