LoginPink Ribbons, Inc. (2011)
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My Netflix Instant Watch Queue - 10-17-12
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Published 11 years, 6 months ago 
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Description:
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
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Stehako added this to a list 4 years, 2 months ago
2012: A Dark Yet Colorful Year
Jacopo Tore added this to have watched list 5 years, 7 months ago
morningsong added this to a list 7 years, 1 month ago
SJ Films (17 dvds items)"The corporatization, sexualization of breast cancer etc. Critiques the focus on a biomedical cure rather than prevention and regulation of carcinogens (i.e. the vast majority of funding goes to curing disease rather than preventing it altogether)."
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