McVitie's Cheddars (Jacob's Cheddars)
McVitie's Cheddars are a brand of baked Cheddar cheese-flavoured British-style savoury biscuits, having a granular crumbly texture unlike crackers which are harder, more brittle and flaky in texture. They are manufactured by McVitie's as an alternative to other snack foods such as fried potato crisps. They were originally manufactured and sold by Crawfords. Cheddars are currently marketed under the Jacobs's brand.