Swatch

Swatch is a Swiss watchmaker founded in 1983 by Ernst Thomke, Elmar Mock and Jacques Müller. It is a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the "quartz crisis" of the 1970s and 1980s, in which inexpensive Japanese-made digital watches were competing against traditional European-made mechanical watches.
The name Swatch is a contraction of "second watch", as the watches were intended as casual, disposable accessories.