The Century of the Self by Adam Curtis, producer of Power of Nightmares - Region 0

Among the main characters are Freud himself and his nephew Edward Bernays, who was the first to use psychological techniques in advertising.

Curtis quotes a Wall Street banker saying "We must shift America from a needs- to a desires-culture. People must be trained to desire, to want new things, even before the old have been entirely consumed. Man's desires must overshadow his needs."

Four one-hour segments:
Part 1: Happiness Machines. Part 2: The Engineering of Consent. Part 3: There is a Policeman Inside All Our Heads. He Must be Destroyed. Part 4: Eight People Sipping Wine in Kettering.

VIDEO QUALITY ADVISORY: Adam Curtis films are available only in versions recorded from broadcast. Video quality will not be equal to a digital production DVD.