Tufty Fluffytail

Favorite Advertising Characters (21 items)
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Tufty Fluffytail the red squirrel was created in 1953 by Elsie Mills MBE.

Original stories for the Royal Society for the Prevention of Accidents featured the squirrel and his friends to introduce clear and simple safety messages for children.

Tufty was joined in his adventures by Minnie Mole and the naughty Willy Weasel along with Mrs Owl the teacher and Policeman Badger, who always popped up in the nick of time to save the children.

Prior to the introduction of the Green Cross campaign, a series of puppet animation public information films, featuring Tufty Fluffytail and narrated by Bernard Cribbins OBE were in regular broadcast rotation across the UK.

In 1961, the Tufty Club was set up as a nationwide network of local groups. At its peak there were 24,500 registered Tufty Clubs. The characters’ images were changed to keep up with the times in 1979 and again in 1993.