Honey Monster

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The Honey Monster was first seen on TV in 1976 in a breakfast cereal advertisement created by John Webster of the advertising agency BMP.

The ad focused around a nutritional message which was illustrated by a parent (played by Henry McGee) and child (the Honey Monster) relationship. The parent was responsible for what the child was eating. The monster shouts "Tell them about the honey, mummy!"

Honey Monster Puffs, previously known as, Sugar Puffs (1957-2014) are a honey-flavoured breakfast cereal made from sugar-coated wheat sold in the UK. For many years they were made by the Quaker Oats Company but in 2006 they were sold to Big Bear t/a Honey Monster Foods.

There have been a number of variations on the basic product, including:
Banana Puffs
Choco Puffs
Honey Waffles
Spooky Puffs
Honeycomb Puffs
Strawberry Puffs
Snowy Puffs
Party Puffs