Carlito Keyes

Carlito Keyes is the main antagonist of Dead Rising and the mastermind behind the Willamette Incident.

Seeking revenge for the destruction his home town, Santa Cabeza, Carlito and his younger sister Isabela Keyes infect the entire population of Willamette, Colorado turning the people into zombies.

He is a cruel and calculated individual who is focused only on gaining revenge on the American people, for valuing "meat over human life." He is distrustful and will go to any lengths to ensure that his ideas go as planned.

He is experienced using firearms and explosives, and fights tenaciously against Brad Garrison and Frank West on several occasions. Infecting Willamette is only the first step in Carlito's ultimate plan to infect the entire country.