Ali G

Ali G, a faux-streetwise poseur with a deeply stereotypical view of the world, first came to prominence on Channel 4's The 11 O'Clock Show as the "voice of da yoof" in 1998. He interviewed various public figures in the United Kingdom, always either embarrassing his interviewee by displaying a mixture of uninformed political incorrectness or getting the interview 'victim' to agree to some breathtaking inaccuracy or insult.

Other examples of his bold interviewing style include getting Lindsay Urwin, the Bishop of Horsham, to admit that God created the Universe, and then asked him, "And since then, [God]'s just chilled?" Ali G asked the Bishop about God's appearance, to which the Bishop replied, "Well, he's sort of Jesus-shaped." During an interview with James Ferman (former director of the British Board of Film Classification), Ali G asks whether his made-up vulgarities would restrict a film to an over-18 audience, and suggests that film censorship be performed by younger persons who understand contemporary slang. In an interview with the chairman of the Arts Council of England Gerry Robinson Ali G's first question was: "Why are the arts so – excuse me French, but – crap?"

Ali G was in a series of ads for the 2005–06 NBA season, in which he used his brand of off-kilter journalism to interview various NBA stars. The spots were directed by Spike Lee.

Ali G was also featured in the music video "Music" by Madonna as her limo driver. He complains that her "Babylons" is not as big as they appear to be on TV and calls her "Maradona" when asking to be in her next video.

Ali G most recently appeared at the 88th Academy Awards. Baron-Cohen did not tell the ceremony's producers beforehand that he would appear on stage as his Ali G character instead of himself. He and his wife, actress Isla Fisher, locked themselves in the bathroom for 40 minutes to secretly put on his costume, after telling people he had food poisoning.