LoginWorld as Laboratory: Experiments with Mice, Mazes, and Men
Description:
Deeply researched, World as Laboratory tells a secret history that’s not really a secret. The fruits of human engineering are all around us: advertising, polls, focus groups, the ubiquitous habit of “spin” practiced by marketers and politicians. What Rebecca Lemov cleverly traces for the first time is how the absurd, the practical, and the dangerous experiments of the human engineers of the first half of the twentieth century left their laboratories to become our day-to-day reality.
... (more)
Manufacturer: Hill and Wang
Release date: 29 November 2005
ISBN-10 : 0809074648 | ISBN-13: 9780809074648
My tags:
Release date: 29 November 2005
ISBN-10 : 0809074648 | ISBN-13: 9780809074648
Add tags
