LoginA Whack on the Side of the Head: How You Can Be More Creative
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This book should be read in combination with A Kick in the Seat of the Pants...and preferably read first. Just a suggestion. Von Oech demonstrates in his thinking and in his writing the same principles he advocates so eloquently. In Whack, first published in 1983, he identifies ten "locks" which limit (if not preclude) creative thinking:
The Right Answer
That's Not Logical
Follow the Rules
Be Practical
Play Is Frivolous
That's Not My Area
Avoid Ambiguity
Don't Be Foolish
To Err Is Wrong
I'm Not Creative
How does each limit (if not preclude) creative thinking? How can each be "unloc
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Manufacturer: Atlantic Books
Release date: 1 December 1992
ISBN-10 : 0446391581 | ISBN-13: 9780446391580
Release date: 1 December 1992
ISBN-10 : 0446391581 | ISBN-13: 9780446391580
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