LoginUnderstanding Social Networks: Theories, Concepts, and Findings
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Amazon.com Review
Images from Understanding Social Networks
“[With marketing] personal contact is most effective, if one can find a way to start a snowball rolling. Marketers call this 'viral marketing.' [In this image] researchers tracked recommendations for a Japanese graphic novel and illustrated the spread in a dense network.” (Kadushin, 9)
“Each of these five-person cliques is totally connected and mutual. But no one can be a member of the other clique without all ten being connected and mutual.” (Kadushin, 47)
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Manufacturer: Oxford University Press
Release date: 5 December 2011
ISBN-10 : 0195379470 | ISBN-13: 9780195379471
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Release date: 5 December 2011
ISBN-10 : 0195379470 | ISBN-13: 9780195379471
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