Predictably Irrational: The Hidden Forces That Shape Our Decisions

Geek Books (18 items)
list by Nusch

read in 2010 (26 items)
list by Guilherme

B: Solid book describing why we make some of the decisions we do in life. No matter how logical it seems, there is no basis for making them. Plenty of experiments back up the hypothesis that small, almost insignificant variables will change our behavior.