A New Brand World: Eight Principles for Achieving Brand Leadership in the 21st Century
Manufacturer: Viking Penguin, Inc.
Release date: 15 January 2002
ISBN-10 : 0670030767 | ISBN-13: 9780670030767
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Release date: 15 January 2002
ISBN-10 : 0670030767 | ISBN-13: 9780670030767