Influence: Science and Practice (4th Edition)

9.3	Amazon rating

Add to favorites

Edit page

Buy at Amazon

Description: Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Inf ... (more)

Manufacturer: Allyn & Bacon
Release date: 9 July 2000
ISBN-10 : 0321011473 | ISBN-13: 9780321011473

Tags: Business (1), Non-fiction (1), Psychology (1), Sales (1), Communication (1)

My tags:

Add tags

Read
Condition
Added date
Private notes Only visible to you
or cancel