The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Manufacturer: McGraw-Hill Professional
Release date: 1 February 2001
ISBN-10 : 0071364153 | ISBN-13: 9780071364157
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Release date: 1 February 2001
ISBN-10 : 0071364153 | ISBN-13: 9780071364157