Dirk Beckmann's Book What Would Apple Do? one of most valuable company

IN 2011, APPLE OFFICIALY BECAME the most valuable company of all time What Would Apple Do?book by Dirk Beckmann is a giant success story . iPod, iPad, iTunes, AppStore...the list goes on. Apple"s must-have products add up to one giant success story.So what"s their secret? What makes Apple the most innovative company on the planet?The answer: Apple does exactly the opposite of what any other company would do.Unlike the competition, Apple develops devices and programs by concentrating on a small number offunctions.