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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Clotaire Rapaille Clotaire Rapaille


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Website: Amazon
Description: Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille’s breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture. These Codes—the Culture ... (more)
Manufacturer: Crown Business
Release date: 17 July 2007
ISBN-10 : 0767920570 | ISBN-13: 9780767920575
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