LoginThe Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature
Description:
In this highly informative and entertaining book, the founder of the vibrant new field of evolutionary consumption illuminates the relevance of our biological heritage to our daily lives as consumers. While culture is important, the author shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves more attractive to potential mates, and even the cultural products that stimulate our imaginations (such as art, music, and religion). The book demonstrates that most acts of consumption can be mapped onto four key Darwinian drives-namely, s
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Manufacturer: Prometheus
Release date: 21 June 2011
ISBN-10 : 1616144297 | ISBN-13: 9781616144296
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Release date: 21 June 2011
ISBN-10 : 1616144297 | ISBN-13: 9781616144296
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