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Brand Yourself: How to Create an Identity for a Brilliant Career

Brand Yourself: How to Create an Identity for a Brilliant Career
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Written by
David Andrusia David Andrusia
Rick Haskins Rick Haskins


Website: Amazon
Description: Amazon.com Review Brand Yourself compellingly advocates combining today's hottest business concept with the biggest trends in business demographics. Geared toward anyone switching careers, running a small business, or just striving to advance in a current job, the book--by veteran career coaches and marketing consultants David Andrusia and Rick Haskins--argues persuasively that one must carefully create a personal brand and aggressively market it like soup or mouthwash in order to get ahead in these ultracompetitive times. "Branding is such a powerful tool in selling products that it makes perfect sense that we as individua ... (more)
Manufacturer: Ballantine Books
Release date: 4 January 2000
ISBN-10 : 0345423593 | ISBN-13: 9780345423597
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Tim J. added this to owned list 8 months, 3 weeks ago